Tag Archives: Wedding Day

How Many Tricks Are You Missing?

Posted on 05/24/2011 by admin
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My parents Wedding Anniversay is at the end of March, and they’ve been married for 48 years this year (Well done Mum and Dad!) For the past 10 years I’ve bought them an anniversary cake, always a nice yummy one and always something different and because I’m lucky enough to know lots of cake makers I get something really lovely for them every year. This year however I must have had other things on my mind and I completely forgot! Now, bearing in mind that over the past 10 years I have had cakes from about 4 different cake makers when I finally remembered the cake situation a few weeks later, I was actually MORE surprised that not ONE of the cake makers had sent me a reminder and asked me if I wanted a cake than I was that I’d forgotten!  Lets take a couple of companies that gets it right on this – Moonpig, Hotel Chocolat, Interflora – all of these, if you register to buy something for a birthday, anniversary or valentines (in fact anything that happens year after year) they send you a reminder and ask if you want to get something this year and often I do!

If ANY of the cake makers had reminded me a few weeks before the anniversary and asked if I wanted a cake again I would have instantly replied and said Yes Please ! Sale made for the cost of an email – could it BE any easier?

As a Wedding Supplier you have the privilege of already knowing a special date for your clients, their Wedding Day and every year after that you have their anniversary! Are sending emails to say do you want a cake, are you having a party and want invites, would you like a special piece of jewellery made or photo taken on this special occasion?

How about asking for the birth dates of the bride and grooms when they make enquiries? You can then write to them even more and ask if they are celebrating a special birthday etc? The possibilities are ENDLESS!!

The easiest people on earth to sell to are……. people that have bought from you before – its a fact! So get clever with your marketing and DON’T think the sale stops after just one deal!

 

 

Claire x0x0x

 

If you would like first hand help with attracting more clients and developing your Wedding business then contact me today about the Wedding Wealth Program, 100% of my clients have said that it helped their business.

 

 

In order to do business you need to take away the fear…..

Posted on 04/08/2011 by admin
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Lets face it Wedding Days are very stressful for the bride and the pressure to get it right first time (and hopefully only time) is enormous! Every detail about the wedding day they have to carefully think about and plan to the smallest detail and they only get one chance so its no surprise that they are really cautious and take their time about who to book for their special day. Unfortunately this thinking time and delay can be hard work for the suppliers that are trying to get booked by these brides so how can you speed up the process so they make the decision quicker?

The thing you need to overcome to enable the sale to a bride or anyone else is FEAR!  Think about this scenario: I was in Tesco the other day looking at air fresheners, I’d seen lots of adverts on tv and the woman on the advert looked pretty please with the smell in her make believe house but I wasn’t convinced. The air freshener was about a fiver and my FEAR was that I’d spend my hard earned fiver, get it home and I would hate the smell. This wouldn’t be the end of the world because it was only a fiver, I could throw it out and no harm done except the lost fiver. Now think of something bigger and more expensive, say a new sofa…. Ok, now we’re talking about £500 ! I’ve got a LOT of fear spending that kind of money so I need to be sure its right. I take a photo and ‘try it out’ at home to see if I think it will fit in, I sit on it to see if its going to be comfortable, I probably even take measurements of the sofa to make sure it will fit in the intended space – all these things are eliminating my FEAR associated with such an important purchase. Again, worse case scenario I buy it, get it home, hate it, stick it on Ebay and lose some money but ultimately not much harm done.

NOW – final scenario – your wedding day! You’re getting married, its going to be the biggest amount of money you’ve EVER spent in your life, especially on a single day and you have just ONE chance to get it right! Worse case scenario its a disaster and your stuck with the memory of a dreadful day FOREVER!!! Thats a LOT of FEAR!!!!

So what can you do to take away the fear and to help the bride with her buying decision? Well for some products you can give free samples so thy know what they are getting, you can have consultations so they can get to know you, you can have trial runs, you can communicate often and efficiently, you can send newsletters demonstrating your expertise, you can show testimonials from other happy clients, the list is long and is as long as your imagination but ALL these things help to take away the FEAR for the purchaser and let them know you are the right person to do business with.

Don’t rely on just one thing to convert your prospects into customers, that might not be enough, put your thinking cap on and come up with a FEAR ELIMINATING strategy!

 

Claire x0x

 

Do you need help to put together a Marketing Strategy for your business that will make it SOAR! Are you ready to Step Up??? Click Here NOW

The Difference Between Features And Benefits….

Posted on 03/14/2011 by admin
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When I start working with a new client we have a good look at their website and marketing materials to see what message they are sending out and one of the things I often see is the listing of lots of FEATURES of their service but not the BENEFIT and this is a mistake thats always done and easy to correct, so whats the difference between features and benefits?

Well if you are a photographer for instance you may say that you take over 1000 photographs per wedding- THATS a feature! Your potential client will read that and think to themselves “What does that mean to me?!” Well the answer to what it means to the bride – It means that she has loads more shots to choose from and it ensures the perfect moment is captured is the benefit!

Let take a stationery example which many designers use…. “Our designs are completely bespoke and tailored to you” Thats great but its a feature, how is relevant to the bride? Well to get the feature all you need to do is complete the sentence so…
“Our designs are completely bespoke and tailored to you” which MEANS that your wedding will be completely unique and all your stationery will expertly and tastefully match the feel and style of your wedding day <—-NOW THATS a benefit!!!!

When writing anything to your potential clients you MUST focus on the benefits to the client, the features are all about what YOU do but the benefits are all about whats important to the customer.

So read through your copy today and decide whether you are highlighting features or benefits and if you are in any doubt then just get in touch and I’ll happily point you in the right direction.


Claire x0x


Do you need help to put together a Marketing Strategy for your business that will make it SOAR? Are you ready to Step Up??? Click Here NOW

What Risk Are your Customers Taking With You???

Posted on 12/29/2010 by admin
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We all like to think we offer a really great service and that our customers will be completely satisfied but how do we convince new customers of this? Well, if you are in the wedding industry you actually have an advantage because weddings are so emotive and the brides are pretty much driven by how your service or product will make them ‘feel’ What does every bride want her wedding day to be???? PERFECT!!!! But what is perfect? Well it varies from bride to bride of course but your job as a supplier is to let the bride know that her idea of ‘perfect’ is exactly the same as yours and that you will do everything you can to ensure it – what about if you GUARANTEED it? Wow – thats scary stuff isn’t it? Could you guarantee to your brides that your element of the wedding would be perfect?? Lets put it slightly differently, how many of the brides that you have dealt with in the past have actually thought things weren’t perfect? I bet there’s been very few, if any at all!

So – what is stopping you from offering some type of guarantee to your clients to help them make the decision to buy from you? Forever Living is a huge, global Multi Level Marketing company and has a completely brilliant guarantee, it really does make the decision to buy from them a complete no-brainer :-

“You will have the right to cancel any order within 14 days of it being placed. In addition, we are so confident that you will love our products, that we offer a complete money-back guarantee. If you are not completely satisfied with any item, simply return the receipt to me together with the unused part of the product or empty containers, within 60 days of the date of purchase and I will refund the price paid”

The other guarantee I always think works well is the one on the shopping channel QVC – it really gets round the possibility that people will not buy because they can’t actually see something…

“Every product purchased is backed by our 30-day money-back guarantee for extra peace of mind. So, if you decide you’d prefer a different colour, size or a refund, just return it to us within 30 days of receipt using the enclosed returns label”


Even I offer a guarantee to all my new clients, I’m so confident that I can help people build a successful wedding supplier business that I guarantee that if you follow all my recommendations and you don’t see an improvement in your business then I will refund all your money – win, win all the way!


So – what can you guarantee to your new clients to make the buying decision a no-brainer????



Happy and Successful New Year Everyone


Claire  x0x


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