Sep
29
2011
Unfortunately in business things change all the time, and some business people like the challenge of keeping ahead of the competition and coming up with new ways to do business and make themselves original and others definitely do not! If you want to succeed in business long term then you have to be in the [...]
Jul
21
2011
If you are in business then correct me if I’m wrong but I’m betting you are in business to make money, right? So why feel guilty that some brides cannot afford your prices? I hear it all the time, people are scared to have high prices because they think that they will not make as [...]
Jul
20
2011
One of the things I get asked regularly is should I put my prices on my website? Unfortunately there is no correct answer to this, no definitive Yes or No but there are some interesting views that would steer me to my answer….. When I am looking around for something that I have no idea [...]
Jun
28
2011
On Twitter lately I see competition after competition being run and people trying to get new customers in this way but does it really work or is it just another way to throw away your precious hard earned money. Like everything to do with marketing competitions work great to get new customers as long as [...]
Jun
06
2011
Before people do business with someone they like to know that they are dealing with an expert. Its why we pay top-notch for certain people when someone else supplies the same service for a 10th of the price, we do it because we feel less worried that we are making a bad decision. One great [...]
May
16
2011
One of the most valuable resources you have at your disposal is past customers that you have worked for and have been happy with your service, these are your fans and because you’ve done a good service for them they will happily refer you to people they know, but for some reason this massive resource [...]
May
04
2011
These days we get absolutely inundated with emails and messages and if you’re anything like me a lot of them I delete without even reading, and your customers are exactly the same, so how do you make sure that YOUR emails are the ones that get read and noticed? When sending emails to your potential [...]
Apr
28
2011
Long gone are the days when people looked someone up in the yellow pages, called them and booked their services, the world has moved on and that not only means the Yellow pages have all but disappeared it means that people shop in a WHOLE new way. These days we want to buy from people [...]
Apr
25
2011
I’m a BIG fan of lean marketing, and by that I mean the type of marketing that uses automated systems and techniques to turn people from strangers, into prospects and then into paying clients, this process is commonly known as moving people through your sales funnel, so the thinking behind it is…… The sales funnel [...]
Apr
24
2011
I love looking at peoples website, when I meet them on Twitter, Facebook, at a networking event one of the first things I do is look at that website to see how pretty it is and how much business I think it gets them. I actually did this before I started my wedding planning business, [...]