Tag Archives: Mistake

The Difference Between Features And Benefits….

Posted on 03/14/2011 by admin
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When I start working with a new client we have a good look at their website and marketing materials to see what message they are sending out and one of the things I often see is the listing of lots of FEATURES of their service but not the BENEFIT and this is a mistake thats always done and easy to correct, so whats the difference between features and benefits?

Well if you are a photographer for instance you may say that you take over 1000 photographs per wedding- THATS a feature! Your potential client will read that and think to themselves “What does that mean to me?!” Well the answer to what it means to the bride – It means that she has loads more shots to choose from and it ensures the perfect moment is captured is the benefit!

Let take a stationery example which many designers use…. “Our designs are completely bespoke and tailored to you” Thats great but its a feature, how is relevant to the bride? Well to get the feature all you need to do is complete the sentence so…
“Our designs are completely bespoke and tailored to you” which MEANS that your wedding will be completely unique and all your stationery will expertly and tastefully match the feel and style of your wedding day <—-NOW THATS a benefit!!!!

When writing anything to your potential clients you MUST focus on the benefits to the client, the features are all about what YOU do but the benefits are all about whats important to the customer.

So read through your copy today and decide whether you are highlighting features or benefits and if you are in any doubt then just get in touch and I’ll happily point you in the right direction.


Claire x0x


Do you need help to put together a Marketing Strategy for your business that will make it SOAR? Are you ready to Step Up??? Click Here NOW

When Should You Be Marketing???

Posted on 01/31/2011 by admin
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The simple answer is ALL THE TIME!!!! But that would make for a very short blog post so I’ll elaborate a bit….

The other day I was having a great session with one of my fab clients and she had been super busy lately (this is of course a good thing) but this meant that she had little time for marketing! Unfortunately I hear this a lot and after lecturing my client (in a nice way of course) I told her I was going to blog about it because I hear this basic mistake all the time!

When we first start out and don’t have many customers we get marketing like billyo (not quite sure of the spelling for that word but you know what I mean!) I help people at the launch of their business all the time and they are keen to get marketing at full strength and continue to do this until clients start flooding in and they think to themselves ‘great, all this fab marketing has worked’ and then they get working on their new clients and all that lovely marketing momentum goes out the window because their busy and don’t need it, right? Wrong!

The problem with marketing in this way is that you get into a cycle of marketing hard when you don’t have many clients, the clients start flooding in because of all your efforts so you stop or reduce  marketing efforts greatly then the funnel of clients starts drying up, you start to panic and then start marketing again – its an ongoing cycle and one that make you feel deflated, lose confidence and make your cashflow impossible to manage.

So whats the answer Claire?? Well the answer is to manage your time so that you do marketing everyday for the amount of time you feel you need, whether it be 30 minutes or 2 hours but the effort should be regular,predictable and above all consistent to keep you having a regular influx of clients that you can serve and manage well and it stops the peaks and troughs.

Have a Wealthy Week!

Claire x0x

Do you need help to put together a Marketing Strategy for your business that will make it SOAR? Are you ready to Step Up??? Click Here NOW

Yes – I want Wedding Wealth!

Turning Website Visitors Into Clients….

Posted on 12/17/2010 by admin
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Do you want 10,000 visitors to your website tomorrow or would you prefer 10? Well most people would of course say 10,000 but what if you’ve got no way to convert those people into paying customers?  If you’re are not converting people then it doesn’t matter how many people you have visiting everyday, its as good as having no website at all. So how can you identify who your visitors are and whether they are actually interested in your service or they landed on your page by mistake?

Imagine you were in the garden trying to catch birds (the birds are a metaphor for your clients just in case you didn’t realise !), well there are 2 ways you can catch the birds, the first one is to run around the garden and every time one comes close you can try and grab it but after a short time I’m pretty sure you would firstly be knackered and secondly would be wondering whether there was a better way of doing things. Maybe an easier way would be too get some bird seed and stand in the middle of the garden holding it out to the birds so that they come to you, in fact after just a short while you would have them flocking to you because you are finally giving them something they want, not only that but its free, and they keep coming back because they think they might get more and more….. Good plan huh? Well thats exactly the way to attract your customers, stop chasing them, give them what they want and watch them stampede towards you….

So how does this relate to your website?Well very few people are going to book you on the strength of your website alone, most will visit your site a few times, maybe call you, maybe see you at a Wedding Fayre or see your ad in a magazine, but you can speed this process up by using a lead generator on your website. Offer your prospective customers something useful such as a free download, newsletter sign up, something related to your speciality that you know your customers would really want, and don’t be afraid to give away something that demonstrates your skill for free. You give away something free in return for them registering on your site and then you can send them useful newsletters and offers about your business.

So- think about what your bird seed is, what you can offer people and get converting those website visits……


Of course, if you need help with your marketing then you can join the Wedding Wealth Program, I’d love to have you on board…

Claire x0x0

Curiosity killed the date….

Posted on 07/13/2010 by admin
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Even when you are mostly confident, sassy, and fabulous its almost impossible not to have certain insecurities just like everyone else, and my insecurities have well and truly come to the fore recently and given me an almighty slap and taught me an invaluable lesson  which I will share in the hope that you can learn from my mistake….

My new relationship is moving on at lightning pace, and going from strength to strength, so much so that he has met my parents (my Mum I think is in love with him now nearly as much as me) and I actually took the biggest step I possibly can by actually inviting him into my home. This really is a giant step for me because my home is definitely my castle and if anyone comes here it means that they have to meet all my dogs (this is a test of endurance in itself). Not only that but its a big step for me because all the time I don’t have anyone at my home I feel like I can always walk away with no consequence and hurt, I’m able to disassociate myself from the other person almost immediately because they’ve never been that much in my life, but the difference this time is that I actually do want him in my life. The other thing to keep in mind is that I live in a very old farmhouse in the middle of nowhere with all my dogs and donkeys and my house is not exactly palatial,which is an understatement on a mahusive scale and because of this I’d actually convinced myself that the moment he left me he would send me a text saying that he didn’t want to see me anymore. Just for the record I dont mind being dumped by text -I quite like the cold randomness of it really. Anyway, yes I’d convinced myself that it would undoubtedly be over so when I saw him again I was still partly bracing myself for said dumping… It didn’t happen, which is good of course but while I was in this ‘imminent dumping’ state and feeling all insecure,paranoid and slightly barmy I did something I am completely ashamed of……  I looked at the messages on his phone while he was out of the room!!!!!!! I know, I know, I can hear you all scream – OH NO, CLAIRE YOU IDIOT!!!!!!!!!!

I think part of me was just looking for evidence to feed my current state of paranoia and in my idiotic state of course I found a message to upset me – I read it out of context and of course didn’t stop to look at the date of it (months ago!) and as soon as I felt upset I knew I’d brought this on myself, because now I not only had to confess why I was upset but how I had managed to upset myself as well – the shame and embarrassment actually made the upset pale into insignificance! 
I need to add at this point that I trust my lovely boyfriend 110% and that means a lot to me because I’ve been on the end of the whole cheating lark in the past and its really not nice.

Of course my boyfriend  was his usual fabulous, understanding and thoroughly amazing self but it actually could have all gone so horribly wrong and it would have been all my own fault for being nosey and paranoid and insecure.

So – my moral and lesson to learn is that nothing good ever comes from snooping, you find things you were never meant to see, get hurt by things that were never intended. I’m all for openness and honesty and having no secrets but sometimes I think you have to really put trust in your other half that they have your best interest at heart and that they care about you enough not to share absolutely everything with you because they know some things will hurt.

When you’ve been single and independent a long time like me its really hard to hand over the control of some of your feelings to someone else, because thats what you are doing by putting all your trust in them, but its something I am still learning and working on and day by day I am doing it more and more, and it feels good…….


Claire

xoxo