Tag Archives: Hell

Are You Running a Hobby or a Business?

Posted on 07/21/2011 by admin
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If you are in business then correct me if I’m wrong but I’m betting you are in business to make money, right? So why feel guilty that some brides cannot afford your prices? I hear it all the time, people are scared to have high prices because they think that they will not make as many sales, well I can tell you now, whether we are in a recession or not there are plenty and I mean PLENTY of brides out there that have loads of money to spend on their weddings. And the good thing about marketing to THESE brides is that you have less competition!  Let everyone else clamour and jostle for the budget brides, down there you are competing with the mass market players which these days even include the likes of Tesco, BHS and Amazon and if you think you can compete with those guys then good luck with that.

The other end of the scale not only do you have far less competition but you actually have to do less work! Yes, thats right not more work, but LESS work! This is because your prices are so much higher. When I was watching the apprentice this series (and other series actually) it always amazes me that when they are choosing products to sell to big retailers they always go for something fairly cheap. This series the back pack was in fact a real winner and I’ve since seen it on a number of websites but I was amazed that they completely disregarded the electric bike which was retailing at about £1500. I know its expensive but think about it – would you rather be selling something for £30 or £1500?? Yes, sure you are (probably) going to sell more of the item worth £30 but how much more? You would have to sell 50 times the £30 product to every ONE of the £1500 – thats a hell of a lot of difference and its a WELL known fact that the hardest part is always getting NEW clients  !!

With the right marketing yu CAN target the higher end brides. When I was wedding planning the average spend on a wedding was probably about £65000 and those clients were as easy to attract as the ones that wanted to only spend £20000 and I can tell you that they required the same amount of work from me but gave me a MUCH higher pay day which meant that I earnt MORE money by working LESS – thats not a bad gig is it?

So – the moral to this blog post is – target the higher end brides people, there are plenty of them out there looking for EXACTLy what you are offering! Don’t feel sorry for the brides that can’t afford you, there are plenty of suppliers out there that they can afford – so STOP running a hobby and START running a successful, money making business…..

 

Claire xox

 

If you need help with this or any other strategy to bring you the Wedding Wealth that you deserve then contact me about the Wedding Wealth program, 100% of my clients are happy that they did!!!!

Don’t Wait To Step-Up Your Bridal Marketing…

Posted on 11/25/2010 by admin
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Well its almost the peak engagement season of the year – more than a quarter of engagements take place in December so thats a hell of a lot of future brides you need to be marketing too. But if they get engaged  in December then surely you should beef up your marketing in January right? WRONG!!!  I know, this normally comes as a shock to most people but lets think about it for a few minutes, how many of those engagements are completely out of the blue ? I would suggest that about 95% of those getting engaged have been thinking/dreaming about it for some time and you can guarantee that in that time of dreaming they would have already started planning for their big day, they would have already started looking on the internet and thumbing through magazines so much that by the time the proposal comes they already have a good idea of what they want their wedding to look like.

Most couples book their suppliers within 3 months of getting engaged but this definitely doesn’t mean that they’ve only spent 3 months looking at suppliers, its much more than that so when the peak engagement season approaches, which it is right now you should be aware  that those getting engaged next month are looking at you NOW!!!! So dont wait any longer, get that marketing message sorted right now and reap maximum benefit.

Of course its also reaching peak Wedding Fair season- January -March and you should be fully exploiting this marketing opportunity too, sign up on this page for my FREE download on Top 10 Secrets of Profitable Wedding Fairs.(If you don’t get the download within 24 hours then let me know because its a new addition and gremlins keep appearing! x )


Claire xoxo

Do You Choose to be Inferior?

Posted on 10/25/2010 by admin
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When I tell people what I do, help women become more sassy and confident,  they always want to know two things, how I do it and how I define confidence. Lots of women tell me that they come across publicly as being confident but underneath they are self-conscious, shy and very critical of themselves, so does ‘fake confidence’ count? I am currently writing this blog whilst sat in the lounge bar of a rather nice hotel, its comfortable and quiet and has good food which for me adds up to being productive rather than sitting at home and getting distracted non-stop. I have many female friends that would not dream of sitting alone in this way though because they would feel out of place or conspicuous. Likewise I will happily walk into a room of strangers for a business networking event and chat away to people I have never met before, yet women tell me all the time that this is their idea of hell! So whats the difference between me and women that dread these occasions? Do I dress better, do my hair and make up different, do I have more valuable life experience or more interesting things to say? The truth is none of those things, the difference is all in the mind – I think about myself differently and translate my thoughts differently, nothing more complicated or deep than that!  In order for me to sit here, in this lounge bar and feel uncomfortable I would have to tell myself in my head that I didn’t belong there, and for me to not belong there I would have to tell myself that I was inferior in some way – inferior to what? The people that work there, the other people in the bar, the men that are sat in there on their own, the rest of the world? The truth is I am me, I am only inferior if I choose to be and I do NOT CHOOSE to be inferior.

Next time you walk into a room full of strangers and feel uncomfortable ask yourself what the fear really is? That people will look at you? not like you? not talk to you? The truth is none of those things are likely to happen and on the odd occasion things like that DO happen it actually says more about the other people than you. If you are confident about who you are as an individual, know what you stand for, what your beliefs and values are then your confidence will know no bounds…..

Eleanor Roosevelt was a huge advocate for civil and human rights and President Truman called her ‘The First Lady of The World’ One of her most famous quotes, which is also one of my all time favourites is “No one can make you feel inferior without your consent” and definitely one worth remembering.


Claire xoxo



You may find that you’d like a little extra help with confidence coaching on any of the points above or to get through specific issues in your life.Claire Dobinson, the Bombshell Coach, has great qualifications to help women find their way back to being the person they really want to be.
Claire is not only a qualified coach and counsellor who has studied psychology but also has personal experience of many of the issues that she helps her clients with.Give her a call to discuss how she can help you to get more fun and love out of life.

Contact Claire on 01223 258000 or email claire@bombshellacademy.com

Valentines on Steroids…

Posted on 02/11/2010 by admin
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Is it just me or is Valentines day this year in overdrive?  Ok, I admit it maybe its me being a teensy bit jealous that I’m not loved up and no one to share it with but I was single last year and I’m sure it wasn’t this bad. I can’t even seem to go out for a lovely lunchtime meal on my own without having ‘Starters for Two’ or ‘Sharing plates’ being thrust at me – do we really live in a world where the only way to validate ourselves is to be part of a couple? What happened to girl-power and independence?

I think a classic case of us girls losing our independence is all these WAGs that stand by their man no matter what they do or how they humiliate them – I’m not going to mention names but I’m sue you know who I’m referring…. Unfortunately this isn’t the first case and it seriously makes you wonder whether shoes, bags and money are more important to these people than their own self-worth and self-respect. As you know,I’m all in favour of bags and shoes – never leave home without them in fact and the more gorgeous and fabulous they are the better but would I trade them all for not being my own person and being publicly treated like rubbish? Hell No!

One of my favourite quotes is from Dr Phil Macgraw – “We teach people how to treat us”  I just love that idea and quote it often to people when they are moaning about how someone is treating them. If someone cheats on you or is disrespectful to you once then thats their fault, if they do it more than once that thats your fault because you are still with them or still letting them do it – at all times its important to remember who it is that makes us happy or sad – our responsibility for our feelings is ultimately our own….