Archive for July, 2011

Jul 27 2011

What Do You Do When Your Marketing Isn’t Working?

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The other day I heard a fabulous story about a Lexus dealership in the US. Lexus are fairly upmarket cars and they had been hit badly by the recession and in act lots of dealerships were closing down. Their usual marketing involved advertising what cars they had and up til now that had been enough [...]

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Jul 21 2011

Are You Running a Hobby or a Business?

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If you are in business then correct me if I’m wrong but I’m betting you are in business to make money, right? So why feel guilty that some brides cannot afford your prices? I hear it all the time, people are scared to have high prices because they think that they will not make as [...]

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Jul 20 2011

Is It Right To Put Prices On Your Website?

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One of the things I get asked regularly is should I put my prices on my website? Unfortunately there is no correct answer to this, no definitive Yes or No but there are some interesting views that would steer me to my answer….. When I am looking around for something that I have no idea [...]

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Jul 04 2011

How Upselling Can Immediately Increase Your Sales by 5 Times!

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Upselling is probably the easiest and also the most efficient and cost effective way to instantly boost your sales. So what is it and how do you do it successfully? Well one of the biggest names in online retailing is complete wizard at upselling and thats Amazon! You go on their site with the idea [...]

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