Jul
27
2011
The other day I heard a fabulous story about a Lexus dealership in the US. Lexus are fairly upmarket cars and they had been hit badly by the recession and in act lots of dealerships were closing down. Their usual marketing involved advertising what cars they had and up til now that had been enough [...]
Jul
21
2011
If you are in business then correct me if I’m wrong but I’m betting you are in business to make money, right? So why feel guilty that some brides cannot afford your prices? I hear it all the time, people are scared to have high prices because they think that they will not make as [...]
Jul
20
2011
One of the things I get asked regularly is should I put my prices on my website? Unfortunately there is no correct answer to this, no definitive Yes or No but there are some interesting views that would steer me to my answer….. When I am looking around for something that I have no idea [...]
Jul
04
2011
Upselling is probably the easiest and also the most efficient and cost effective way to instantly boost your sales. So what is it and how do you do it successfully? Well one of the biggest names in online retailing is complete wizard at upselling and thats Amazon! You go on their site with the idea [...]