Apr
28
2011
Long gone are the days when people looked someone up in the yellow pages, called them and booked their services, the world has moved on and that not only means the Yellow pages have all but disappeared it means that people shop in a WHOLE new way. These days we want to buy from people [...]
Apr
26
2011
When I’m working with a client one of the important things is to work out where they want to be in a few years time with their business, not only do they need to tell me what it looks like and how much money they are making or how many clients they have but I [...]
Apr
25
2011
I’m a BIG fan of lean marketing, and by that I mean the type of marketing that uses automated systems and techniques to turn people from strangers, into prospects and then into paying clients, this process is commonly known as moving people through your sales funnel, so the thinking behind it is…… The sales funnel [...]
Apr
24
2011
I love looking at peoples website, when I meet them on Twitter, Facebook, at a networking event one of the first things I do is look at that website to see how pretty it is and how much business I think it gets them. I actually did this before I started my wedding planning business, [...]
Apr
12
2011
I was introduced to the concept of ‘High End Packages’ a few years ago by a brilliant marketing lady called Bernadette Doyle, I’ve known her for about 10 years and learnt so much marketing wisdom from her in that time but I can not begin to tell you how introducing a ‘High End Package’ (from [...]
Apr
10
2011
I was introduced to the Law of Attraction about 10 years ago when I started studying NLP. One of the ‘mantras’ of NLP is that your Perception is your Projection. In other words whatever you put out there with your thoughts is what you will make into your reality, or to put it another way, [...]
Apr
08
2011
Lets face it Wedding Days are very stressful for the bride and the pressure to get it right first time (and hopefully only time) is enormous! Every detail about the wedding day they have to carefully think about and plan to the smallest detail and they only get one chance so its no surprise that [...]
Apr
05
2011
How many times have you heard that? When I was Wedding planning I used to hear it from people all the time and do you know what I said? YES!!!! Were you mad I hear you say? Well maybe just a little but after I said yes I continued…. YES, I AM too expensive if [...]
Apr
04
2011
One of the first questions I like to ask new clients is Why Be Self-Employed? After all for most people working for yourself means long, unsociable hours, no chance for holidays, no sick pay, no benefits of being employed and more often than not it actually works out as less money! So why on earth [...]