Archive for March, 2011

Mar 28 2011

Are You Discounting or Adding Value?

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I often get asked whether you should include prices on a website and to be honest I have no idea whether there is a right or wrong answer to that. If someone is going to go elsewhere because of the price they see on your website then it really saves you the hassle of them [...]

3 responses so far

Mar 24 2011

Are You Sabotaging Your Own Success?

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Years ago when I had one of my first businesses I realised I was always doing ok but never really great, it seemed that I would get a breakthrough and then something would happen to scupper it and this cycle continued for years. It wasn’t until I started studying NLP and become a Master Practitioner [...]

2 responses so far

Mar 21 2011

Wedding Fairs – The Right Mindset and Preparation

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I often go to Wedding Fairs to keep up with trends and ideas and generally see what people are selling and what brides are going for and interested in, after all the only way to know your customer really well is to get close to them. Whilst walking round the wedding fair I am a [...]

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Mar 17 2011

Are All Your Marketing Eggs In One Basket?

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When I begin to work with someone one of the many things I want to know is what  kind of marketing are they currently doing, and what is working (the latter is in itself a WHOLE nother blog post and I’ll come back to that one!) Often the few things they are doing include a [...]

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Mar 14 2011

The Difference Between Features And Benefits….

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When I start working with a new client we have a good look at their website and marketing materials to see what message they are sending out and one of the things I often see is the listing of lots of FEATURES of their service but not the BENEFIT and this is a mistake thats [...]

One response so far

Mar 10 2011

Can You Sell More Than Just Your Time?

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When my Wedding Planning business started taking off one of the things that bothered me was the fact that I only had so many physical hours in the day which effectively meant that there was a limit on what I could earn. Of course I could raise my prices but the limit would still be [...]

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Mar 08 2011

Do You Know The Difference Between Your Price And Your Value?

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When I start working with a new client one of the things that often comes up is price!  For some reason we all get into the trap of thinking that the only reason we are not getting business is because of our price and this actually couldn’t be further from the truth because there are, [...]

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Mar 01 2011

Can You Work Smarter Not Harder ?

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When I am coaching a new client we come up with lots of tools and strategies to keep in touch with clients and potential clients and these include things such as newsletters, blogs, Twitter, Facebook etc one of the things they often tell me is “but Claire when am I going to have the time [...]

One response so far