Archive for February, 2011

Feb 24 2011

Untargeted Marketing, Otherwise Known as Flushing Your Money Down The Toilet….

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The other day I heard someone suggest to a small wedding business that they should sponsor a local community magazine as a way of marketing…  Let just think about this for a minute…. Now I’m one of those people that assumes theres nothing in community magazine that I’m interested in and it goes straight in [...]

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Feb 23 2011

Are you ‘different’ enough to survive the Wedding Industry???

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Whenever I walk around local wedding fairs to have a look at what people are selling and how people are selling it you tend to see the same thing over and over again and I go to fairs from the perspective of a bride (no, I’m not getting married) but without sounding too sad and [...]

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Feb 19 2011

How a little NLP can help your sales rocket……

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When I tell people I am a Master Practitioner in NLP most of them look at me blankly as if I have started speaking an alien language. NLP stands for neurolinguistic programming and its a way of changing your thoughts and therefore your behaviours so that you think more clearly, communicate more effectively and are [...]

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