Dec
29
2010
We all like to think we offer a really great service and that our customers will be completely satisfied but how do we convince new customers of this? Well, if you are in the wedding industry you actually have an advantage because weddings are so emotive and the brides are pretty much driven by how [...]
Dec
17
2010
Do you want 10,000 visitors to your website tomorrow or would you prefer 10? Well most people would of course say 10,000 but what if you’ve got no way to convert those people into paying customers? If you’re are not converting people then it doesn’t matter how many people you have visiting everyday, its as [...]
Dec
14
2010
No one likes selling, we all worry what people will think of us and we don’t like rejection but the truth is if we are in business we are selling all the time whether we like it or not so we might as well do it really, really well! When I work with clients one [...]
Dec
08
2010
One of the mistakes I come across often, especially from new businesses is that they are so busy trying to appeal to absolutely every possible type of bride that they end up appealing to not one of them and getting no business.I always think the idea of niching your business to a small market is [...]
Dec
07
2010
When talking to Wedding suppliers I constantly hear them say that the wedding industry is difficult because brides (hopefully) only get married once, therefore you are constantly looking for new customers. This is true……. or is it? Have you ever noticed at weddings that there are always loads of other people there that are getting [...]
Dec
01
2010
When I talk to wedding suppliers they always tell me that one of the biggest expenses they have is the amount they spend on Wedding Fayres, this is Great I say but they look at me blankly and tell me that some of the wedding fayres they attend they hardly get any bookings out of [...]