Archive for December, 2010

Dec 29 2010

What Risk Are your Customers Taking With You???

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We all like to think we offer a really great service and that our customers will be completely satisfied but how do we convince new customers of this? Well, if you are in the wedding industry you actually have an advantage because weddings are so emotive and the brides are pretty much driven by how [...]

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Dec 17 2010

Turning Website Visitors Into Clients….

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Do you want 10,000 visitors to your website tomorrow or would you prefer 10? Well most people would of course say 10,000 but what if you’ve got no way to convert those people into paying customers?  If you’re are not converting people then it doesn’t matter how many people you have visiting everyday, its as [...]

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Dec 14 2010

Follow-up, follow-up, follow-up, follow-up……..

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No one likes selling, we all worry what people will think of us and we don’t like rejection but the truth is if we are in business we are selling all the time whether we like it or not so we might as well do it really, really well! When I work with clients one [...]

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Dec 08 2010

Appealing to everyone appeals to no one…..

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One of the mistakes I come across often, especially from new businesses is that they are so busy trying to appeal to absolutely every possible type of bride that they end up appealing to not one of them and getting no business.I always think the idea of niching your business to a small market is [...]

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Dec 07 2010

How Can You Make Multiple Sales to Each bride?

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When talking to Wedding suppliers I constantly hear them say that the wedding industry is difficult because brides (hopefully) only get married once, therefore you are constantly looking for new customers. This is true……. or is it? Have you ever noticed at weddings that there are always loads of other people there that are getting [...]

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Dec 01 2010

Wedding Fayres – Waste of Time or Goldmine???

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When I talk to wedding suppliers they always tell me that one of the biggest expenses they have is the amount they spend on Wedding Fayres, this is Great I say but they look at me blankly and tell me that some of the wedding fayres they attend they hardly get any bookings out of [...]

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