So what makes someone BAD at Facebook marketing? Well, the answer to that is easy, you get nothing but posts in your timeline telling you about a product they are trying to sell. These people are normally quite sporadic about their marketing attemps as well, you don’t get anything for days on end and then you get a product every few minutes… Yep, I’m sure you have Liked and probably Unliked these people!
So what really works on Facebook? The main aim is to generate interest, not sales but interest – Yes, thats right, forget about sales and concentrate on generating INTEREST!!! One of the people I follow on Facebook is The Donkey Sanctuary – their marketing is great, lots of pictures of cute Donkeys doing well, interspersed occasionally with sob stories of Donkeys needing help that makes you want to give them cash and also general updates – brilliant! The last few days they did a great idea, they asked people to vote between two pictures (of Donkeys of course) and the winning one would be their cover photo for the next month – Brilliant! It is SO simple because everyone loves expressing their opinion, especially when all they have to do is click like to choose between 2 pictures – its so simple but why does it work so well? FB has changed a LOT recently and I’m sure you’ve noticed that on the right hand side it tells you what your friends are doing, including what they are liking – Claire has just Liked a Picture on the The Donkey Sanctuary – this means all my friends see that I’ve liked a picture and they can look at it, some of my many animal loving friends will look at it and some of them will Like the page as a result – and THEIR friends will see that they’ve like a page, and then probably a few pictures etc, etc, the Interest is generated on and on and on……
How can you use Facebook in this way? Don’t just keep spouting your new products, get people involved and spreading the word – If you design Stationery or Jewellery, why not get your Likers to come up with a name for it? People LOVE to share their opinion, remember that! Get people to choose your next cover photo, get them to come up with a new cake flavor or to tell you their favourite – get them sharing and your page will be talked about but don’t fall into the trap of asking people to share and Like – your numbers may well go up but your sales definitely won’t !!!